A recent survey shows that employers now prefer Diploma graduates over the Degree holders.
A total shift in recruitment, which may see University degree holders
staying longer in the job market before getting a job. Most employers
argue they prefer Diploma holders mainly due to cost cutting on the
production, are competent in manual/ technical work and that they stay
longer in a given job. Degree holders on the other hand are known to
have high expectations in terms of salaries, choose on the jobs they can
do, are incompetent, and ambitious thus will keep moving from one job
to the next. For this reason employers are now training the Diploma
holders on what the graduates should do.
The employers agree that people should be paid for their productivity not mere papers. However,
those with Degrees earn more than the Diploma holders for the same job/
position. Safaricom and Nakumatt Ltd already have positions for Diploma
holders. In fact Bob Collymore is not a Degree holder himself yet he
heads the biggest telecommunication firm in East and central Africa.
These questions begs: Is the quality of degrees from
Kenyan universities lacking ? Is a degree is not an automatic guarantee
of a job anymore? Is working with Degree graduate so difficult because
of their superior know it all attitude?
I read this article and thought of sharing it with you.
Source: Daily Nation
Ms Sarah Otieno pulls out her iPad during a mid-morning coffee meeting
to check her e-mail. “Give me a minute. I am looking at job
applications,” she says. At least 10 young hopefuls, with formidable
technology degrees from some of Kenya’s best universities, have applied
for the position she advertised. She discards all of them.
Otieno runs a medium-sized IT services outsourcing firm targeting small
businesses that cannot afford to pay IBM or Oracle to manage their data
centres.
She has set high recruitment standards and is unwilling to bend any of
them. She does not want any “entitled degree-holders” working for her
company. She would rather have a diploma holder, or even a high-school
drop-out, as long as they can demonstrate skill and passion.
This aversion to hiring degree holders for
some positions is not unique. It stretches well beyond Otieno’s small
outfit to one of Kenya’s largest employers. Safaricom has
been pursuing a deliberate policy to expand the recruitment net for
entrants into its customer care department. This department constitutes
about 40 to 50 per cent of the telecom company’s workforce. “I don’t
have a degree. I am running a pretty large company and it would be
hypocritical of me to run this company while telling diploma holders
that they can’t work in the call centre,” Safaricom CEO Bob Collymore
told Saturday Nation in a telephone interview.
The company is also working to bridge the remuneration and benefits gap
between employees with diplomas and their colleagues in similar
positions who have degree qualifications. Mr Collymore wants to ensure
that diploma holders get a fair chance at promotions and on-the-job
training if they demonstrate ambition and merit. He, however, adds that
for some technical and engineering positions in his company, the highest
educational qualifications would always be the preferred norm.
In a society with an almost rabid desire for academic titles, why would
any right thinking employer compromise on education qualifications? Ms
Otieno is afraid that young degree holders will not invest themselves in
the growth of her small company, prompted by their ambition to always
eye the next big thing.
Despite some of the most progressive employee benefits at its customer
care centre, Mr Collymore admits that Safaricom faces challenges
managing the aspirations of university graduates. “At the end of the
day, we will only utilise 60 to 70 per cent of this person’s potential.
They will obviously have ambitions to utilise their skills more
effectively,” said Mr Collymore.
Human resource professionals have an
answer that is blunter. Degree holders in Kenya are expensive, restless
and not always qualified to perform the jobs that they are seeking. Ms
Winnie Kenduiywa, the director of Kenya Recruitment Consultants, notes
that many graduates rely too heavily on their education and fail to work
on other areas that are critically needed, especially their attitude
towards work and life. Their financial expectations are also far above
what other job seekers hope for. The employers reason that it is more
strategic to hire people at diploma level. “Employers can build company
loyalty in diploma holders through providing them with on-the-job
training. This provides the employers with fairly cheap and qualified
labour,” she said.
This is the tale of East Africa’s largest retail chain. Nakumatt’s
minimum job requirement is a post-secondary certificate. The company is
investing up to Sh100 million in in-house training to turn these
recruits into management material since educational institutions, it
claims, do not cater to its specific needs.
“There is only one retail management training school run by Jomo
Kenyatta University of Agriculture and Technology. This means that to
feed our human resource needs, we have to cast our net wider to capture
non-retail management diploma holders,” said Nakumatt’s managing
director Atul Shah.
Although there is not enough scientific evidence to justify calling
these employment preferences a trend, recruitment officials at Deloitte
have professed to seeing employers in more developed economies
increasingly opting for recruits with lower education levels. “In South
Africa, we have seen large retail chains and cellphone companies start
to lower their academic requirements. It is mostly about costs and
trying to keep the wage bill down. However, they are unwilling to
compromise on experience. Kenya may be going down the same path,” said
Deloitte consulting director Robbie Quercia.
According to the Kenya National Bureau of Statistics (KNBS), there are
more than 20 million people in the 15-64 age group. The economic survey
2012 reports that there were about 11 million people employed in the
country last year. Seventy per cent of the unemployed are the youth.
At the same time, the country is churning out an increasing number of
university graduates. Student enrolment in universities grew from
118,239 in 2007 to 198,260 last year. The number of registered
universities and degree offering institutions also shot up from 41 in
2007 to 120 in 2011.
Ironically, these numbers were not necessarily driven by demand from the
job market. “The job market is not demanding these degrees. Individuals
who want certificates and papers are demanding these degrees,” said Mr
Patrick Mutisya, a senior human resources consultant at recruitment firm
Manpower Services.
A curious phenomenon emerges from this situation. The market is
over-saturated with degrees and some segments are characterised by high
unemployment. Yet, practitioners in certain fields are still complaining
of gaps in skills. In 2011, the fastest growing job segment was
building and construction. As Kenya pursues an ambitious infrastructure
plan under the Vision 2030 umbrella, it is expected that jobs in this
segment will continue to grow.
Unfortunately, “self-respecting” graduates would not consider working in the emerging jobs. More
tragically, most of them are unemployable in this sector. “Walk into a
typical construction site and try to find out how many qualified
architects and engineers are working there. It’s mostly self-trained
people,” said Prof Alfred Omenya, a dean at Kenya Polytechnic.
The gap is also evident in other less technical sectors. In an academic
paper published earlier this year in the Baraton Interdisciplinary
Journal, researcher Catherine Amimo notes that the inability of the
educational sector in the country to meet the needs of the job market
has been worsening since the early 1970s.
Kenya’s institutions of higher education
are producing graduates who do not have the problem solving expertise
and the independence to thrive in today’s job market. Further,
the creativity that is vital to post-industrial, information driven
economies has been systematically conditioned out of them. “No wonder, a
significant number of graduates cannot easily find jobs and are often
forced to compete for lower skilled jobs,” Ms Amimo concludes.
In the past, job applicants with lower qualifications always tended to be on the losing side of this competition.
However, if preferences witnessed in Safaricom and Nakumatt continue, this trend may be reversed.
Historically, according to Mr Omenya, Kenya’s education system was
designed to train bureaucrats. An architect could receive a degree then
proceed to the Public Works ministry in the government where she would
receive hands-on skills.
Offerings in the educational system are now mismatched with a ballooning
private sector that is unwilling to spend precious resources imparting
skills that ought to have been developed during education.